Mark W. Johnston Additional Author Greg W. Marshall Additional Author mixed material bibliography New York Mc Graw Hill 2010 en English

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xii , 452 hlm .; 20,5 x 26 cm Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. penulis, mark W. Johnston , Greg W. Marshall ; publishing , Paul Ducham , designer , Matt Diamond Selling Relationship Marketing 685.85 9780073404837 UNRIYO LIBRARY PERPUSTAKAAN UNIVERSITAS RESPATI YOGYAKARTA (UNRIYO) 685.85 Joh r 11019-1 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. (C) 658.85 Joh r C1 11019-2 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. (C) 658.85 Joh r C2 11019-3 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. (C) 658.85 Joh r C3 11019-4 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. (C) 658.85 Joh r C4 11019-5 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. (C) 658.85 Joh r C5 2485PR2-6 Perpustakaan Kampus 2 - Jln. Raya Tajem Km 1,5 Maguwoharjo, Sleman, Yogyakarta. 685.85 Joh r C6 Relationship_johnston.jpg.jpg 7384 2023-09-15 14:17:03 2023-09-15 14:17:03 machine generated